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That is the key of this collection, being yourself. Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.
Gianni Versace
July 2026
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  • Rexford Drive branding at the launch event
    Fashion, Shopping, Style, The Hamptons

    REXFORD DRIVE DEBUTS IN THE HAMPTONS DURING U.S. OPEN WEEK

    Sunday,

    What began as a simple request from Melissa and Jason Ovadia's two golf-loving sons turned into the perfect opportunity to launch a dream. A year ago, when the boys asked if they could attend the U.S. Open, Melissa replied with a smile, "Maybe... if it's somewhere good." She immediately looked up the 2026 tournament location and was thrilled to discover it would be held at the legendary Shinnecock Hills Golf Club in Southampton. The moment she saw the location, another idea came to mind. Melissa thought of her longtime best friend, Lucy, owner of the charming boutique hotel A Room at the Beach in Bridgehampton. Why not combine a family…

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