In the world of lifestyle influencers, Kat Jamieson has long been a familiar face, but now she’s taking her well-honed aesthetic one step further with the launch of her new clothing line, Everyone Loves The Weekend. With the same effortless elegance that has made her a tastemaker for over a decade, Jamieson’s brand encapsulates her love for travel, timeless style, and quality craftsmanship.
“I was inspired by London and the English countryside for this new fall collection,” Jamieson shares, reflecting on the creative process behind her debut fall line. “We shot everything abroad and the beautiful backdrop paired perfectly with our elegant silhouettes.” The photoshoots, set in iconic locations like Chelsea and a historic English manor, lend a dreamy quality to the campaign, emphasizing her vision of refined, effortless weekend luxury.
Jamieson started her now-iconic blog, With Love From Kat, in 2011, after graduating from college and missing the creative outlet her design courses had provided. The blog quickly grew into a destination for those seeking style, travel tips, and home décor inspiration. “My blog became a way for me to express and share all of the things I love—from fashion to food, travel, and décor,” Jamieson said. She credits her early career in New York’s Garment District for providing invaluable experience: “I did social media, PR, sales, and more for a fine fashion jewelry brand. I wore many hats because we were such a small team. That experience was invaluable to me.”
It’s this very platform that Jamieson will now use to promote Everyone Loves The Weekend, as she continues to share glimpses into her world with her close to half a million Instagram followers. “It’s been fascinating to see [social media] evolve over the last 13+ years,” she says. “What I find particularly special about social media is that it shines a spotlight on small businesses, giving them immense opportunity and exposure.”
The brand is more than just a fashion label—it’s a lifestyle. “Everyone Loves The Weekend is a lifestyle brand for men, women, and littles,” Jamieson says. “It’s classic, coastal, and timeless. Perfect for the vacays and summer days, soirees and sun-soaked Saturdays.”
For her first trunk show, Jamieson chose Southampton as the venue, at Lucy Cuneo’s beautifully curated shop. “Lucy photographed our wedding in Nantucket three years ago, and I’ve loved following her creative journey since then. I knew her store would be the ideal place to host our first trunk show because of the fabulous curation of brands and, of course, my love of the Hamptons!” said Jamieson.
Looking ahead, Jamieson is ready to continue leveraging her influence to highlight the versatility and timelessness of her pieces. “I designed this brand with my own style philosophy in mind—quality over quantity,” she emphasizes. “I steer clear of trends, and instead, have always believed in collecting staple pieces that you’ll have for years to come.” With her meticulous eye for style and years of industry experience, Kat Jamieson is on her way to building another empire—one perfectly tailored for endless summer days and the weekends we all love.
You can shop entire collection online at everyonelovestheweekend.com.
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[Photos courtesy of Kat Jamieson and Everyone Loves the Weekend]
