There’s nothing quite like the refreshing taste of a chilled glass of rosé to capture the essence of summer. Some sources have even reported that a bottle of rosé is sold every 12 seconds during summer’s peak.
To celebrate the season’s most timeless beverage, on July 9th, Rocco, known for its viral Super Smart Fridge, launched a collaboration with Wölffer Estate, the East Coast’s sustainable vineyard renowned for its visual and taste portrait of the Hampton’s high summer.

The limited-edition The Super Smart Fridge is designed in a Rosé-hued color and merges the cutting-edge innovation and sleek design of Rocco with the rich heritage of the Hamptons-based Wölffer Estate. This partnership marks the debut of Rocco’s first new colorway offered since its launch in November 2023 and celebrates the 10th Anniversary of Wölffer Estate’s iconic Summer in a Bottle Rosé.
“We’re thrilled to collaborate with Rocco to bring the spirit of Wölffer Estate into more homes,” says Joey Wölffer, Co-Owner and Chief Brand Officer of Wölffer Estate. “Our Summer in a Bottle Rosé has always been about celebrating life’s special moments. This limited-edition rosé colored fridge stocked with Summer in a Bottle is the perfect way to bring people together to make memories. It’s a wonderful way to mark our 10th anniversary and share our iconic rosé with more wine lovers across the US.”
The new rosé-inspired color will be on display and available for purchase at The Wine Stand at Wölffer Estate, the goop location in Sag Harbor, as well as through Rocco’s website (www.roccofridge.com). In addition to the new color, the purchase of this limited-edition fridge includes six bottles of Summer in a Bottle Rosé to enjoy throughout the warmer months.