Sushi by Bou brought its signature omakase experience to Palm Tree Music Festival Hamptons on June 27, serving custom sushi offerings inside the Palm Club VIP tables at one of the East End’s biggest summer music events.
Throughout the festival, Palm Club guests enjoyed custom Sushi by Bou sushi boats featuring chef-driven selections including tuna with ginger, yellowtail with yuzu, and salmon with spicy yuzu. The specialty menu added a refined culinary element to the festival’s exclusive VIP experience, pairing fresh sushi with live performances and the energy of the weekend.
Known for its intimate omakase concept, Sushi by Bou brought its restaurant experience outdoors, offering festival guests an unexpected dining moment within the Palm Club. The activation reflected the growing role of food as part of the luxury festival experience.
Founded by internationally renowned DJ and producer Kygo, Palm Tree Music Festival drew a stylish crowd of celebrities, influencers, athletes, and tastemakers. Guests included Emma Roberts, Alix Earle, Jerry O’Connell and his daughters, Camille Kostek, David Dobrik, Ava Dash, Jasmine Tookes, Alexandra Daddario, Griffin Johnson, Aesha Scott, Katie Flood, along with stars from Summer House including Carl Radke and Kyle Cooke. The VIP area also featured a Zero Bond pop-up experience, while guests enjoyed Celsius energy drinks and Saint James Iced Tea throughout the day.
One of the weekend’s memorable moments came when Below Deck’s Aesha Scott stopped by Sushi by Bou’s sushi boat presentation, playfully referencing her connection to life on the water as guests gathered around the display.
The collaboration highlighted how Palm Tree Music Festival continues to blend live music with premium hospitality, bringing together notable culinary partners, exclusive brand activations, and VIP experiences that have become part of the festival’s signature atmosphere.
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Photos courtesy of Palm Tree Festival / Instagram
